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Website Analytics |
Developing a website is an important step for any dental practice that wishes to advertise, particularly to high-value patients. However, having a website and having a presence on the Internet are two different issues. RAMP uses Google Analytics to maximize your exposure when people search for a dentist or a dental procedure on any search engine. |
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Analytics are an essential component in optimizing your practice's marketing strategies and tactics. Understanding how visitors are using your website is as important as understanding how they got on your website. This is particularly important if you are spending money on external marketing.
That is why RAMPSites utilizes the latest in website analytics through GoogleÒ. We analyze how visitors found your site as well as how visitors explore your website to identify dental trends and new marketing opportunities. We can report back to you information such as (but not limited to):
- Keywords,
- Traffic Sources (direct, referring and search engines),
- Number of visitor (unique versus returning),
- Average visit duration (site versus page),
- Pages visited,
- Top Content,
- Top exit pages, etc…
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Search Engine Optimization
*85% of Internet users find websites through search engines. However, in order for your site to prominently appear in a search, it must first be optimized using Search Engine Optimization or SEO.
Search Engine Optimization is an iterative process that drives internet traffic to your website when patients type in keywords through search engines such as (but not limited too) Google, Yahoo, etc.. These keywords are matched against complex algorithms, established by the search engines.
Search Engines are computer programs designed to explore the Internet in search of web pages that relate to the keywords. One of the many ways search engines rank a site is through the use of “spiders and web crawlers”. These are programs that ‘crawl’ over an entire site, following links (internal and external) and reviewing content and content relevancy. When finding a new web page, they copy all or parts of the text present on the page into their search engine database. Occasionally, these “spiders and crawlers” will revisit these pages to update the information and change the information as needed.
*90% of Internet users do not go past the top 30 search engine results (first 3 pages).
RAMPSites were developed to optimize SEO to ensure that your site is on the first page of a dental keyword search in just 90-days.
Web Page Optimization
As the use of the internet grows, SEO has become only one component to website optimization.
Analyzing how visitors find your site is just one component to a successful website. The other component is web page optimization. Understanding how visitors are using your website is as important as understanding how they got on your website. This is particularly important if you are spending money on external marketing.
Where people go on your website is a direct indication of the types of dental procedure they are interested in. If you find that one or two procedures are getting a disproportionately high content score compared to other pages then you may consider marketing the service.
For example, if you found that 1/3 of all visitors were spending time on the dentures web page then you may consider placing an ad in the appropriate newspaper (reaching the appropriate demographic) for dentures.
Additionally, if we find that there is a page that has a very high abandonment rate then we can modify the copy to be more appealing to your target audience.
*Source: GVU (Georgia Institute of Technology)
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